13 most effective ways to use Facebook for Digital Marketing
All most all people know how useful Facebook as a Social Media Platform is. Some people use it as interacting medium like chatting, sharing docs, Photos etc. But most of the businessmen use this platform for branding their products, for conversation with their clients, increasing customers & for the improvement of sales also. We use Facebook as a part of Digital Marketing for our clients to drive sales & to increase conversion.
As a provider of affordable seo services in India, we will be with you for a tour about the best & most engaging marketing strategies for business that anyone can do. Let us start as below.
- Leverage the Existing Website Traffic:
It is advisable to design a Website for your business as it works as an Online Business hub where people can buy your products or can learn more about you services. You can leverage your existing traffic with putting Facebook and other icons/ links to your social media pages. Hot tips from a Best SEO Company is for putting Social Media Icons are to place them on the top side of all website pages so that it could be easily seen.
- Use Fan Page URL’s to your E-Mail Signature:
As all most all people using e-mails today. So there is a scope to use your Fan Pages URL’s to your E-mail Signature. You can set this using E-Mail setting button (Gear like image) & add your links there from Facebook, Twitter, G+ & LinkedIn etc. People after receiving a mail from your side can click your Social Media pages which may increase your traffic gradually. You can also add a Call to action on that part.
- Promote Facebook Page as much as possible:
Promote Facebook Page URL as much as possible so that your customers can know that you are on Facebook. You can promote your Facebook URL in your Business Cards, on your Outdoor Ads, on packaging etc. As a provider of best seo services we always do this very seriously & continuously.
- Determine or set a time for posting contents to get max. exposure.
You can set your content marketing plan with the help of a top seo company in India. There is a Facebook feature called “insight”, with this you can understand the best hours to post on Facebook to get max. effects from this platform. Now you will see the best hours when hover your mouse.
Steps to follow for “insights”
1. Go to Facebook Page
2. See a “insight” button on the top side of Facebook Page
3. Click it & you will see insight Overview, then Click on Post tab
Now you will see the best hours when hover your mouse.
- Create & Schedule your Status Update:For having max. Advantages, you have to post contents consistently for you targeted audience. You goal should be to educate, to entertain or to empower them.
- Use Facebook Plugins:
Integrate Facebook Plugins on your Website will give advantages to grow followers & increase brand Awareness. You can use like button on your website & also on blog post.
- Facebook Ads:
You can invest in Facebook Ads to increase or spread your business.
Facebook Ads are not really expensive so you can increase your likes, followers etc.
There are different types of Facebook Ads, as below.
- Facebook Page Engagement
- Facebook Page Likes
- Click to websites
- Website conversions
- App installs
- App Engagement
- Event Responses
- Offer claims
- Develop a Facebook customized Page Tab or Apps:
It provides a great option for offering advantages for Fans. It will allow new visitors to visit your events, offers etc. which will help you to gain new followers/ visitors for you. Study shows that coupon based campaigns received highest engagement rate.
- Integrate Social Media Sharing:
Social Media Sharing buttons on website and Sharing Plugins are used for sharing content. It will ultimately increase your website traffic to improve your business. As a best seo company in kolkata, we take care always of this point.
- Some favorite Free Social Media Plugins are,
- Digg Digg
- Engage with your Facebook Social Community:
Engagement with your can build a good relation, trust & loyalty. From this community you can get a good amount of Clients or can generate leads.
- Use Visual Content:
Use Images or Videos in your Facebook pages, which make them engaged to grow your community & to spread your business.
- Create or Join Facebook Group:
There are three types of Facebook Group like Open, Closed & Secret Group.
Create a group or join to others to interact with each others for making a well trusted group. It will help to increase your business gradually.